Henry Hoffman

Market research and analysis

I started my working life in a small market research firm in Salisbury specialising in local authority research. I gained experience in a number of roles including managing data entry and organisational quality control.

I later joined Digitab, a specialist data processing agency then owned by Taylor Nelson. By the time I left to pursue my food studies 11 years later, Taylor Nelson had become TNS and was one of the largest market information companies in the world.

At Digitab I worked on thousands of projects, turning raw data into tabulations and reports. As a result I have extensive skills in the area of data analysis and visualisation.